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Ocean king 2 points drivers#
Instead of trying to buy its own fleet of vehicles, Uber sought out drivers who were willing to use their own cars to provide on-demand rides requested via mobile app. The founders of Uber recognized the industry’s shortcomings-including limited payment options, a lack of customer trust, and the absence of location tracking-and decided to create a new type of mobility service that would compete in a slightly different space. But the taxi industry hadn’t done much in the way of innovation since its inception more than a century earlier.
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Ocean king 2 points free#
Take your strategy from a grand plan to the real deal with these free strategic planning templates. This process helps refine ideas and identify opportunities with the most potential, minimizing risk.
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The Blue Ocean Idea Index is part of the overarching strategy and lets companies test the commercial viability of ideas.
Ocean king 2 points how to#
If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. The Blue Ocean Strategy argues that consumers don’t have to choose between value and affordability.
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In contrast, Blue Ocean Strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. Some strategic planning models are based on theories that don’t quite pan out during go-to-market executions. Here are key points of the Blue Ocean Strategy: This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking. A company will have more success, fewer risks, and increased profits in a blue ocean market. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). In short, avoid head-to-head competition and focus on innovation. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group.īased on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry.